Frankie Margotta

Brand Positioning and Communication

Often, startups and small to medium-sized businesses are led astray by experts and gurus who stress the importance of finding an answer to some form of the following question:

What do you do that no one else does?

For most people, even the thought of such a question triggers panic…

Freelancer Tips

Photo by Camila Margotta

If you’ve ever attempted to use a creative framework to help you accomplish something, tell me if this sounds familiar:

You notice an offer from some well-intentioned industry authority that promises to show you how to utilize a skill you’re either curious about, uncomfortable with, or just not yet competent…

Frankie Margotta

Independent Strategist • I think a lot—sometimes I write it down • Contributor to Start It Up • San Diego, CA

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