Often, startups and small to medium-sized businesses are led astray by experts and gurus who stress the importance of finding an answer to some form of the following question:
What do you do that no one else does?
For most people, even the thought of such a question triggers panic: alarms blare, and their confidence plummets as they exhaust every possible answer they can think of. With no luck, they believe that something is abnormally wrong with their approach because, despite all the frameworks, e-courses, and online content that prescribes them to do so, they can’t seem to answer it.
If you’ve ever attempted to use a creative framework to help you accomplish something, tell me if this sounds familiar:
You notice an offer from some well-intentioned industry authority that promises to show you how to utilize a skill you’re either curious about, uncomfortable with, or just not yet competent in. It probably comes in some unique, proprietary package that allows you to enter critical insights into a “fill-in-the-blank” style format and then repeat that process for all of your work — sound about right?
You put it into practice and…well …it’s better than what you had but not quite…
A quick, unsolicited PSA for creative service providers.
I came across an article a while back about pricing creative services and was immediately struck by the boldly worded headline: “If I do a job in 30 minutes, it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.” I recognized its similarity to the now legendary napkin sketch story of Paula Scher’s Citibank logo, which, to be honest, never sat quite right with me either.
Think about that for a second and say it out loud — “you…
Independent Strategist • I think a lot—sometimes I write it down • Contributor to Start It Up • San Diego, CA