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Frankie Margotta
Frankie Margotta

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Published in The Startup

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When the Competition Is High, ‘Extraordinary’ Beats ‘Only’

Strategies that help distinguish brands surrounded by similar offers. — Often, startups and small to medium-sized businesses are led astray by experts and gurus who stress the importance of finding an answer to some form of the following question: What do you do that no one else does? For most people, even the thought of such a question triggers panic…

Branding

9 min read

When the Competition Is High, ‘Extraordinary’ Beats ‘Only’
When the Competition Is High, ‘Extraordinary’ Beats ‘Only’

Jun 25, 2020

Why I’m Wary of Frameworks

How templates can cripple your creativity — If you’ve ever attempted to use a creative framework to help you accomplish something, tell me if this sounds familiar: You notice an offer from some well-intentioned industry authority that promises to show you how to utilize a skill you’re either curious about, uncomfortable with, or just not yet competent…

Creativity

2 min read

Why I’m Wary of Frameworks
Why I’m Wary of Frameworks

Jun 15, 2020

Price your work—not your ego.

A quick, unsolicited PSA for creative service providers. I came across an article a while back about pricing creative services and was immediately struck by the boldly worded headline: “If I do a job in 30 minutes, it’s because I spent 10 years learning how to do that in 30…

Creativity

3 min read

Price your work—not your ego.
Price your work—not your ego.
Frankie Margotta

Frankie Margotta

Strategist • I think a lot—and sometimes I write it down • San Diego, CA

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